Consumer Research Fifth Dimension offers a unique, high quality, retail focused research environment. We call this environment 'Discovery' . Our experienced Research department can offer a completely bespoke study to allow you to test and fully understand the impact of your merchandising, pricing and promotional decisions in today’s challenging retail environment Discovery provides you with a genuine alternative to traditional research methods - a real opportunity to both prove and effectively demonstrate the impact of your recommendations and suggestions Using our Virtual Store environment you can rapidly and cost effectively discover the optimal product range, the most efficient merchandising layouts for a category, test the effectiveness of POS, examine Shopper Behaviour and evaluate the full potential of NPD Discovery will allow you to assess which of your ideas will work best in a complex retail environment, without the expense of store trials and, to safeguard your competitive edge, allow you to keep your plans confidential until they hit the shelves The Discovery methodology has been tested and proved highly effective by many of the world's largest manufacturing and retail businesses, such as PepsiCo, Masterfoods, Procter and Gamble, Unilever, Kimberly Clark, Diageo and Asda |
